Sichuan Haida Rubber Group Co., Ltd. (hereinafter referred to as Haida Group) is the only large-scale national designated backbone enterprise in Sichuan integrating the research and development, operation and production of commercial vehicle tires and passenger car tires. It is also the largest demonstration base of the R&D and manufacturing of commercial radial tires and passenger car radial tires in Sichuan.

Haida Group owns a provincial level technical center and has won the title of Sichuan high-tech enterprise. It has passed the ISO/TS16949 quality system certification, the ISO14001 environmental certification, the GBT28001 occupational health and safety certification, the national CCC compulsory certification; the U.S. DOT certification, the European ECE, the Brazilian INMETRO and the Nigerian SONCAP certifications. Haida high-performance, wide-section, low rolling resistance semi-steel radial tires for passenger cars and other products have won the six prizes of the Science and Technology Progress Award of Sichuan; it has obtained 52 national invention patents and utility model patents; the product quality is stable and the brand has been recognized by major international and domestic recognition customers.

Haida Group has three market segments: export, supporting, and replacing products. In 2011 it earned $50 million of foreign exchanges, and the products exported to more than 89 countries and regions in North America, South America, Europe, Middle East, Australia and Southeast Asia; it has formed long-term strategic partnerships of stable supporting production with Chongqing Heavy Vehicle Group, Shaanxi Zhongqi, Chongqing Isuzu, Chery Automobile, Chang’an Automobile, SGMW, DFSK, Great Wall Motor, Zhongxing Automobile, FAW Hongta, Suzhou Jinlong, Zhejiang Goodsense Forklift Manufacturing Co., Ltd. and other companies. There are more than 300 mainstream dealers in the domestic replacement market, covering 32 provinces, autonomous regions and municipalities. The business networks and channels are healthy and stable.

Haida Group adheres to the core value of “customer first, the pursuit of excellence, people orientation, and long-term interests”, upholds the corporate philosophy that “market is the root; development is the framework, and innovation is the soul” and the corporate spirit “vow loyalty to Haida and never give up”, and establishes the development strategy of “developing the industry chain of tires, improve core competitiveness, and build century-old Haida”.

Haida has given us here at  SSS tyres & Wheels exclusive rights to Distribute their tyres all across Australia, right now we are distributing Haida in Victoria ( Melbourne, Geelong and Dandenong ) and also in Perth. providing over 80% of all tyres sizes and the best in quality,each branch offers 2 deliveries a day, so that the distribution is constantly going out to each of our customers.